FUNKY PEN

Marketing ka Halwa

2011-12-27T03:14:00.000-08:00

Har admi marketing ka halwa bana ke dusre ke halak mein dale ja raha hae …
Bura haal hae…

Marketing is certainly not what it wanted to be, today if you measure marketing on its own brand prism, it would indeed lie defeated on all counts.
Every 1 person enterprise has a marketing budget these days, translated as money spent on consumer nuisance and harassment.

As if it’s not boring enough to be serenaded by Irfan’s dull as ditch water middle aged act every few minutes on TV, courtesy Vodafone, we have to bear inane ads linking things like soap with Vishwas and Bharosa. What the hell has bharosa got to do with a standard consumer durable like soap?? Is the emotional pull even required?? I am quite happy if my soap smells good .. and thank god for that.

Does a consumer really buy more if an Aggarbatti promises to invoke god? Or if a Galaxy tab can help sketch some man with a tap running on his head? Does it all really account to more sales or just more NOISE?

Leave apart the insaneness of it all…

Marketing these days by going 360 has left the consumer with no breathing space. No sooner has the poor guy got off the newspaper ensconced pizza hut leaflets, he again has to be subjected to a welcome mailer by them as soon as he opens his mail, promising some never before deal.. (Ya. a deal which has never before got in any profits, till now: when the poor guys sees it and spends). And yaa TV has enough to offer him with the “dot is hot” campaign. Before he totally loses it, there is a FB page screaming out to him…. Add to that 3-4 searches off google if he ever manages to type Pizza into it… !!

From 1-2 traditional channels, the brands are surrounding every target with 4-5 different blankets, add that to the fact that everyone from a safety pin brand to Rana Angle Iron and T Iron have a message for him, whilst he may never really every buy them. The blankets have drowned him and in his utter disgust he is looking for a hiding place away from this clutter..

But how can he? New year’s here and the poor middle class Indian who used to enjoy the day with his family tucked in and watching new year’s programs on DD now has to buy party tickets on Zomato to appear cool, and drink mulled wine in a fancy place.. Does he even like the taste of bubbly? I’m not sure but he can’t say that can he, as he’d then be very LS yaar..

He needs to enjoy the turkey driven, and duck and lamb rack supported Xmas brunch to appear Santa cool! And decorate his earlier non-existent tree with white, as Germany is celebrating a white Xmas yaar!!

The “Marketing nuisance” today is more inane, wider, and deeper on our sub-conscious minds- than ever..

So marketing please leave us alone and let us be, we don’t want to buy anything!!

2011-09-15T08:17:00.000-07:00

BEING THE PREFERRED HIRE …

How on earth can you make yourself the most preferred hire? Someone who literally has the recruiters hounding them and the offers flowing?? Here is some advice… stand for your brand.. But first learn how to create it.

Personally and professionally I have heard a lot about personal branding, what is it? What can be done with it? And how can it benefit you in this area.
Few things I have gained from my experience:

Branding yourself as the employee whom companies want: To be an employee who is a brand, focus on:
> Role
> Skill
> Industry

Remember all 3 are important.

Look at your role and try and go deeper in it, then concentrate on your key skills and try and improve upon them. And then finally target the industry of your choice and know how it is shaping up and gain knowledge in that area. Try to be an SME of your area and try to make it your goal to excel and add value to the industry you are in and the principle you specialize in rather in just your job.

Demonstrate passion in all aspects of your field, read up articles, go for trainings, interact and read up on linkedin, do whatever you can to be the best in your field. People will look to hire such a person, who is a master in their field and not only in their job. As only if someone is passionate about their field can they add value to their role.

Let’s take a simple example:
> Skill: I am a marketing professional
> Role: My role is that of a marketing manager
> Industry: I am in the B2B IT industry

You will become a sure shot hire for someone if and ONLY if all of these 3 areas are in-line and in-synch.

This will be a true differentiator as an average person who goes for an interview will only talk about how he is fit for the role, you will talk about all 3 angles, how you can benefit the company through your skills, role knowledge and experience, and finally industry knowledge.
But hey be prepared to work hard:

It’s not easy to concoct stories about who you are and what you do, so try and be realistic as possible.
Work to add instances in this direction and also work upon these areas in REAL life

Remember in the interview, you can only be the person who you really are.

FUNKY PEN: Jaipur Sojourn

2011-02-15T05:17:00.000-08:00

FUNKY PEN: Jaipur Sojourn: "Can a city really capture someone and hold them so close that they don't feel like leaving? It happens,sometimes.. This is a humble city bu..."

Jaipur Sojourn

2011-02-15T04:33:00.000-08:00

Can a city really capture someone and hold them so close that they don't feel like leaving?
It happens,sometimes..
This is a humble city but with a lingering and lasting heritage that never fails to shine and illuminate each and every one of its corners...
Right from the glory and the stately nature of its Albert Hall with its bright white walls and royal interiors to the genius of its Jantar mantar, the city never ceases to amaze..
The city palace has a long lasting heritage which beacons even a stranger to chat up to it...the shops are colorful and the bangles endless,never leaving one's wrists,never really letting go of the curious tourist.. soaking him in them...
The food scrumptious, flavorful, and yet light like a little feather,a gentle stroke to the gastronomy...
But nothing can beat the city at night, while Delhi is drowned in smog and coated by dust, Jaipur offers a basket of night time sky,each star poised...
All the constellations proudly visible in this deep inky empyrean,
The little night lights take shape of the architectural glory and the facades of buildings lit up ...giving a shape and beauty to the sky you'd never find with the dull square lights of the metros's ugly sky scrappers...
And with Amer fort actually speaking out its legacy to us lesser mortals, one feels indeed humbled by the sound and light attempt...which so aptly captures her angst and lonliness,,,
Jaipur, I will return not once but twice, as there is a promise of a ghost town around u as well.. farewell and god speed...

Loneliness

2010-12-30T04:04:00.001-08:00

No matter how many movies i see, outings i arrange, friends i meet, food i eat, mags i read, or posts i write. My mind is lonely, like a lost icy seagull alone on the shore, i thought il get over it so i write some more. But the human mind is so designed that it can be lonely even when deeply engaged, is there a kinship i can create? With myself coz none is there in these private moments im stil aware, no one like me of me for me by me, im unique and everyone else is too, is that why we are so lonely , me and u?

what is Pyar?

2010-12-28T09:27:00.000-08:00

I always wanted to stick to the notion of the 1950's pyar hua ikraar hua rain soaked heavy love,

Par ye year 2k mein iss pyar ka kya hua?

Magazines like Cosmopolitan and others treat it like a game, giving weird tips such as don't make your guy feel like your'e too into him, don't always make yourself available, don't give surprise gifts...

But then by playing all this hard to get, do you actually keep the romance alive?

Surprise, when you get to books and articles which talk about how to bring back the spark in your relationship they speak about the same things in a definite U turn,

Give surprises, be there for each other, make yourself available etc,

I think love has not changed, what has changed is the intrinsic human core, from the generosity of our grand parents to the miserliness of the teenagers, each human now wants to know what he can get from the other before even squeezing a lemon drop of a favor for the other. Which is why each relation has changed to become unworthy of the new pitiful creature we like to call an evolved being

Why have we become like this??

I guess the answer lies in cultural influence (I'm wondering if it's really utter Americanization I mean) Think of how you've become like this, demarcating people you need, throwing out those you don't, and being affable only when you need something.

Why don't we try being Indian for a while, welcoming guests with a smile, giving generously, loving everyone, without trying to be assertive (the word which has spelt trouble for most Indians who try to be assertive but are really on the border of aggressive, submissive etc... whatever!). Try being what we are instead of what fake foreign made copy paste magazines tell us to do....

Hopefully, we will try and solve the dilemma of love and of human kind.... And be more natural and less fake in the bargain..

lantern of gold...

2010-08-15T09:31:00.000-07:00

The canvas is blank, the night is just right

freedom of form, freedom of sight,

dreams do come true, when salt picks up courage...

quit India shines in full form and flourish.

Years and decades will pass by in this knowing, that fathers and fore fathers blessed us showing,

birds of paradise fly in barren clear skies, chirping the anthem of goodbyes.

Windmills of change burn in the new, flesh and love flow not a few.... make a part of this yours, and hold it together, the freedom lantern burns forever...

fallen

2010-03-17T05:32:00.000-07:00

My love song goes unheard
it is the caged bird
i want to soften the blows
wrap you in cashmere
never be the second one
be the love shot cherry cake
devour me for pleasure sake
when will you know that it is time
to read me completely?
when will you write a word
shine a light
move a mountain
or spark delight
coz what we share is not normal
it's fresh as a new pearl out of it's shell
so in love we fell,

twix

2010-02-11T05:14:00.000-08:00

उलझी उलझी बातें तेरी , खट्टी मीठी रातें मेरी
कोई वादा कर के भी अधूरी, ऐसी हैं ये आखें मेरी

बर्फ और ओस की बूँदें ले आ, कटी पतंगें सारी ले आ
उन्हें उडा दे, गीत कोई नए सजा दे, ऐसी है ये आशा मेरी

वादें कऐ करती हूँ, उनके फ़साने लिखूंगी
सदियाँ बीत जाएँगी मै प्यार के नजराने लिखूँगी

जब जब वो लौ सजी होगी महफ़िल में
में तब तब तुम्हारे सरहाने मिलूंगी

कोई बीच में तो कोई किनारों पे छोड़ जाता है
साहिल के दायरे के परे खुद चला जाता है

अकेले नहीं छोडूंगी यही वादा है मेरा ,
बाकी, किसे पता कब तक है इस आशियाने पे बसेरा

manhattan

2010-02-08T08:36:00.000-08:00

Like blood you rose; Like escape you came
to the emptyness of silence; The simple repose
My pen turned to chalk; My life learnt to rock
My aged white hair became all black; you cut my slack
the year went to fast when you came and occupied it --you and me, god decided
you came and lived in my tolet apartment,
opened my sootish windows; mowed my unmowed lawn; ploughed my filed of dying poppies...
even if i mix 2 languages, my "i love you" will fall short, even if i create a "tajmahal" it's marble will be distraught,
when will the clock strike one without my having to go?
a life time passed, i didn't know ...........................................

2009-12-07T07:23:00.000-08:00

Youv'e just shifted my center of gravity,

sucking me into your cavernous blackhole..

I can't help but find red hearts all around me,

It seems youv'e slept with my soul..

are you on sale so that I could buy you, buy you to fit into my heart,

I want to fill the vacuum, and I need the eruption to start,

with blood and wine, I want to fill the sores,

You need me like I need you, you have made me a love sought whore...

when

2009-11-10T11:12:00.000-08:00

We find, we ignore, we shout, we stun - love...
Life always comes full circle, so wht's the fun?
Metropolitan living and strings of ragged greetings, shanty games of promise and preenings...
Dark party make up and fake nuances, life for living needs no responses,
Penning this makes me feel ill, but it's not my will, grasshopper feelings emerge, rubble of emotions sweep my weepy hill, has Life had its fill ?--

?

2009-08-26T07:56:00.000-07:00

Who am I to create, destroy, and forbid? Who am I to purpose and form?
Who am I to refuse or accept? Who am I to reign and reject?
When all the goals, committments, and ills will be over,
Will I have fallen in the gutter of humanity - bearing diamonds, underneath rotten teeth?
Who will I be when money is taken from my list of attractions? Who will I be when fame is wiped away?
Who will I love truely when his form is gone? Which new monster will I obey?
And which committees am I forming, when I myself am in total disarray?

Vermilion

2009-07-15T03:00:00.000-07:00

Ure only as new as your lavender soaked tresses
Youre only as fresh as your novel ideas
Youre only as open as your "but" less brain
Youre only as unique as your next poem
You bard, you hunter, you fabulous scientist
You wordswoth, you writer, you grave philiosophist
Life is less ideal, when ideals demolish, but if that's not so then what is original about it ?

C life

2009-07-15T02:33:00.000-07:00

As i said in the c life, women hate each other, as they use the same weapon: men
If you can be happy when ur colleaugues get praised, your'e either an angel or an a.... h.....
If you can't handle technology, then your boss will handle you,
If you have an excuse, then youv'e got your day made,
And ure only as free, as your last mail,
What to do in this C world?

an equal balance

2009-06-19T22:45:00.000-07:00

im the new sms, im the unplucked rose,

im the rush of adrenalin, im that drop of prose,

im the bride of desire, im the unbridled fire,

im the liberal oxygen, im the favourite season,

im that love you never saw, far away when i raised the sos,

the smoke which disappeared, leaving its burnt hut splinterless,

im not the ship you ride in high tide,

but im an equal balance if you believe in the divide.

random bits

2009-05-17T10:10:00.000-07:00

kiskee jaan huun main, kiska jahan huun main

Agar khud kee sagee nahee, toh kaisee insaan huun main

Kadam nahee pehchaane sakee, tumhe kareeb se na jaan sakee

Magar phir bhee ek anjane ehsssas ko dil se laagye tera aehsaan huun main

is my house in order?

2009-05-17T10:01:00.000-07:00

These days philosophy comes for free, its basically credit-less
anyone and everyone wants to throw their life's wiseness at you, as if therey'e the makers of humankind
And you suck it up like a desperate bee....
Never knowing once, what life really means,

You spend your 23 years meditating on the sands of ganga, and await the discourse of the bell tolling monk in the north east,
But ya, ask yourself do you clap as enthusiastically when some colleague is praised at a team meeting ?
You like following feng shui and ensuring that the bedroom is to the right side of well... nowhere,
But do you ensure that your house is in order by planning for every exigency ?

Do you really really support others progress, as much as you do yours ?
Or do you believe in the yin and yang of pulling others down as you are a looser underperformer yourself ?
Well... hard facts you know, I can already sense your'e cringing

Well, next time you take up the 108 beads, remember to cleanse your mind and then look to someone else,

Wings

2009-04-19T08:25:00.000-07:00

Which wings are meant to fly ? Which are meant to lay at rest ?
Which nodes are meant to be explored ? Which of them are ready for test ?
Which man can I rely on ? For the way ahead is not so smooth....
Desire is a highway, on which lanes change only too fast
I cant depend on the next turn, to take me far
When no one dare take the test of time
Life will fall in the rhythm of rhyme
Criss crossing and dangling away, no post will be near,
Admit to change, carnage, admit to fear...living is a dare.

Im hoping

2009-04-14T09:04:00.000-07:00

Im creating a new post and hoping youll read it
Im thinking of something and hoping youll believe it
Im looking for someone and hoping youll comply
Im not gloomy, I dont beleive in good bye,
Im thinking of which way is better to say it,
Or Im debating if I should lay it,
Lay it open to you to decide
If youre thinking too, of me side by side
Why cant we express that is common between us
Why is our union still a fi
Life is too short, to hide what you think
Why dont I just ask us to give it a try ?

In love

2009-04-11T10:34:00.000-07:00

Im slowly falling in love again,
Im believing in the concept of "forever yours".
Im missing the ink stained letters of someone,
Its this day Ive been waiting for.

Never knew it could touch me again,
and sweep me in its arms, hopelessly bonded.
Never knew it could blow me away with it,
like a poppy seed I have responded.

Blown with its fervour, mixed in its wine,
crushed in its rainstorm, busy in its design.
Always, forever, we will, we can,
Seems believeable again, my ultimate man!

His halo has touched me, his touch has enlivened me,

his glow has cleansed me, his elixir has revived me,

He seems far away, he is right beside me,

His love has vacated the appartment which bore the corpses of my many decievers- its ready to be housed with affection again. Its curtains are shady and soiled they need to be brushed with disinfectant again.

Come be my rain man, come and love my tears.

Prove you exist, Ive prayed for you these years.............................

बंद

2009-04-06T11:33:00.000-07:00

बीते लम्हों को कैसे लिखें, पल भर की खुशियों को कैसे लिखें,
जो ख्याल, ख्यालों से भी डरते हैं , बताइए उन ख्यालों को कैसे लिखें,
सब कुछ लिखना चाहते हैं, पर छुपाये है सदियों से,
कुछ जटिल हैं, कुछ कुटिल हैं, अंधरे में बैठे है,
कुछ हया है, कुछ हकीकत नही है, हलोगेन गुब्बारों की तरह इंतजार कर रहे हैं,
ख्याल खुलना चाहते है, ब्रह्मण में अपनी जीवनी लिखना चाहते हैं,
बंधे है कलम से,बंधे है जिस्म से,
क्या करें इजाज़त के स्याही नही है......

don't fit

2009-03-26T10:14:00.000-07:00

Thought for the day- how to be positive when ur'e all sucked !

My shoes don't fit me; My grammar is all wrong.
My shirt has horizontal stripes; My pen is leaking.
My mails are poilitically incorrect.
My impact is null - fi; My nails need a manicure.
To hell with it - I still love myself !

Will you still love me if I can't describe such a tomorrow, today ?

2008-12-29T09:15:00.000-08:00

Will you love me if I play with mud?
Will you love me if I laugh like a child ?
Will you still admire me if I'm politically incorrect to your business relations and tell them they mean nothing to me ?
Will you still support me if I say I can't cook anymore, or clean, or act like a trophy wife, entertaining the glass bubble outside of me ?
Will you still cull my sorrow if I say that tomorrow could be an uncertainty, afar from our routine into something unknown and luscious?
Will you still love me if I can't describe such a tomorrow, today ?

What if I say I am more natural than my Marks and Spencers, what if I say that my heart is as unbranded and as pure as no cloth can ever be ?
What if I say I’m really a artist at heart and not the shrewd woman I try to fake ?
Would I still be as entertaining to you, if I said I don’t have a date on Saturday, no plan for New Year’s day ?
Would I be still as alluring if I said I have traveled the world, and yet not stepped out of my house ?
What will you love in me, if I told you all this was true ?
Will you care for my roughened edges, or seek the perfect diamond you have forever lost ?

macroscopic

2008-11-03T02:24:00.000-08:00

Economic crises are too many in the country of plenty.
Love and hate walk together in the country of yore.
Citadels bow down in serenity in the country of culture.
Bending back is difficult on a backwards bending supply curve.
Rates of growth often defy the polynomial theories.

Somewhere else …..

Greens of corn grow undisturbed in the golden sowed fields,
Love burns the lanterns of satisfaction in the unheard of villages of interior India.
Its glow fuels the deepest quest for village successes…………………………….

I board a fly of desire in the cleanest California, where not a leaf is out of place and not a fig is out of turn, I board a helicopter of fake success and fly low in the hideous city of Mecca Medina.

I never believe in the god who gives nothing but a foolish life to all humans and then enjoys their struggles from his cloud side abode.

Fluffy and rocklike his demeanor is nothing but shanty…..

Strong emotions

2008-11-03T00:47:00.000-08:00

Everyday is a struggle to control my uncensored desire
Everyday I mute my emotions and try not to look at you
An invisible thread tugs at me beholding attraction
Practicality snaps it

Everyday is turmoil of deep rooted emotions
If I ignore you, I might forget you,
But the next second you come back – stronger than the mightiest tidal
Larger than life – bigger than the most humungous of galleons

You can control yourself for you are wizened; the gift of years is yours
Not me – I am fresh in thoughts and desires, no match for you
This ship if set afloat will sink me with it
Yet I want to mast it everyday
God save me from this
For I have just begun my life, you have ended yours………………….

Freedom at last

2008-06-26T22:50:00.000-07:00

How does it feel when you gnaw out that string that's hanging alongside your trousers?
How does it feel when you finally move into the sunshine away from a twister ?
How does it feel when you light a body taking it to its final journey ?
Purified, uplifted, bond-less and very very sad....

This is the definition of true freedom...
A spirit which engulfs you with the shadows of sorrow, a mist which surrounds you with the life of tomorrow, true love surmises and shadows surprises......

The untold "I" of Sarkar Raj

2008-06-14T08:09:00.000-07:00

Sarkar Raj: a story of power plants, a story of the bewildered Aishwarya Rai caught in no man's land and the story of the elimination of his sons to fuel the ego of Sarkar,

Shame, cowardice, ploy, evil and dark desire complexed into single script,

A first half that shows a fiery son undertake the many perils that come his way to help his township progress, an evil coated second half which sees him eliminated by the very forces that vow to help him,

A tragic story of love untold, and at the end a desperate move by Sarkar to grab his third son and the only one alive to take over his reign and ensure his prosperity,

Never has one seen such a father that consumes his children whole for the sake of his continued grandeur, never has one seen such a film which displays the shocking naked truth of life,

That in end we live only for ourselves, Amen...

The grass is greaner on the other side

2008-05-23T11:57:00.000-07:00

Waiting for the night to be through,
Waiting for morning to dawne,
Waiting for dew to moist,
Waiting for the sun to hold on,
Waiting for shadows to shape the destiny of my soul,
Waiting for your footsteps to fail,waiting for the vacuum of it whole

Waiting for the lesson learnt
Waiting for the clock that struck

Checking the dam that overflowed
Meeting the bridge of hope untold
Whitening the errors I made along
Singing the spiritless song of mourn

Matchless seas of sorrow build,
Worthless tears of salt distilled,
Have won nor lost this childish game,
Green blades of envy prick me to pain

The grass is greener on the other side I learnt,
Move on the mind says, compass unturned

Brand hard in b2b

2008-05-09T09:09:00.000-07:00

So many people say marketing is required less in b2b than b2c..... really ? read on,

The way people say marketing in b2b is different from marketing in b2c, is really the ignorance of the true meaning of the word "marketing "

A true marketing guy would never say there is a difference in marketing, he would say the integrated marketing tools differ, but marketing naah never....

Ever since the stone age, people have believed make up makes you look better and I seriously agree wether its soap, detergents, Pepsi or servers(check out how IBM sells its servers- the earnest is really unparalleled), it makes sense to beautify your product and make it attractive for others to buy, wether b2b or b2c the logic stays, and people who think subtle is in are highly mistaken, as its not subtle its none at all, and that is a huge disaster,

An example is the first PSO IT company to embrace serious integrated marketing communications efforts, and providing its customers with a solid value proposition- aimed at helping them achieve success, is it a coincidence that this company is also number one on the list of IAOPs Global Top Ten SI ?( check out the value proposition: no services are mentioned here, it purely states what the company can do for you)

I'm asking you to find out which that company this is- hint : huge association with golf ....

So lets talk about the technology space,gone are the days of pure play cost, and ceaseless differentiation at every stage of the life cycle today, are vital for an IT company to pitch a winner

In today's world the biggest challenge for software providers is to build a global brand, as no matter how large or small a company people look at the value provided and not the numbers

Reports such as large vendors aren't always the best for small and mid sized IT companies-- by Gartner only go onto cement this logic,

Marketing investments must increase in technology space, not only to spread awareness, but to pitch better, recruit and retain the best talent,

What's needed is a top down managerial plan integrating the goals of the firm and the trends in the market(in order to be proactive and not reactive),with the marketing plan of each unit, delivery or competency, preparation of integrated marketing communication plans for each unit of sales and of course ensuring all of these have strict marketing KRAs to cement the importance of marketing

Remember the concept of crop rotation, where legumes follow a cash crop to ensure soil fertility, the b2b world needs to wake up and fertilize its field as just a sales focus has dug it raw....

Unless marketing fertilizes and nourishes this field, large revenue dreams are not possible....

Marketing can no longer be the unprofessional 5 member shop, ignored and unwanted, and looked upon as a continuous cost center by top man, it has to be the beginning and end of the story, and its time top man got up and took notice,

Wake up b2b you need more marketing and not less of it....

I live through you, now

2008-04-30T06:45:00.000-07:00

I live through you, now

Sputter and die... like the engine of the old Kawasaki,
Illegible- like the Mughal Parchment,
Knotted and gnarled, like the childhood banyan,
Stained with disease, like the leaking ink pen I left

I watch his movement with my playful eye,
He spins shapes out of dirty clay.
I remember the magician, I was myself,
Years back, spotty and dirty.
Ready for game.....

His reflexes, much quicker than mine,
His arms, much slicker than mine.

His body- lithe, like the forest panther,
His mind- an instrument capable of the most lethal demolition.

I live through him now,
I breathe his air.
His spirit, lifts me from my chair.

I go on,

2008-04-30T06:44:00.000-07:00

I go on,

Like leaves I fall, in the feeble autumn.
Like comets I die, in the darkened spicy sky.
Like sand, I escape your palms.

But like day, I return......
Like sunshine I bask..............
Like ink I stain...........

I am the sails, I bend ways,
I am the anchor, I take root,
I am the mask, I change color,
I am the walking stick, I support.

I am a dead man, not his burial.
I am a devil, not his intent

You never can end me,
I am the spirit which glows in you and me,
The spirit alive, in death, deface, sorrow and the morrow....

Death is reborn- an dialogue between you and me, when you are no more.

2008-04-30T06:42:00.000-07:00

Death is reborn- an dialogue between you and me, when you are no more.

I: I’ll be with you, till your last journey. You’re on your own after that.....

You: I’ll be with you in form after that; I’ll be the crinkle in your sheets.
I’ll be the indomitable shadow behind you, whispering to you........
Nestling you after that.....

I: Alone you will go, the way you came in this world, prostrate on white....
We will carry you to your creator; we will support you, because you can not walk, like the way you came in, an infant child......prostrate on white.....

You: I’ll be your foresight, I’ll be the lesson you never learnt, I’ll be there for you, when you remember or don’t,

I: I will never miss you, as you are inside me, alone in your journey, but right beside me.........

There won’t be a void in my heart, the place where you resided, now will a-flower, with the ocean of love we made....

So, Goodnight my friend, sleep well, for my mornings, they’ll call you again...........

Let there be no cemetery or graves, between us.......let your fire cinder the distance that separates us...
My spirit will sever the wood that surrounds you; my love will build a halo around you.................

Life has passed me by......

2007-12-19T01:15:00.001-08:00

Life has passed me by......

For 24 years,
I have cribbed and cried
My heart has dried.

Foes have emptied their arsenal on me
Friends have sent me bouquets of betrayal.

My address is but a skeleton of woe,
I have an onerous burden to tow.

Links have been shed; of once prized chains,
My loved ones have pinced me with daggers of pain.

Capital murder and crimes of sin
I have committed on my kin;

I lay quiet for my blood to spill
The lion inside awaits its kill.

You played with my feeling like a toy,
I’m not a child to be held coy.

The apple of evil has split, hence recoil.....
My destiny has un-named future toil.

Blinded and succulent with lust and turmoil,
The cheery of desire stirs death to a boil.

Life has passed me by......

2007-12-19T01:15:00.000-08:00

Happy Birthday

2007-12-11T03:15:00.000-08:00

When you light the candles on your cake...

May all your stresses take wings and fly,
May all your cares flit and die,

Let the flame of joy be left behind.
ALONE--Which not lights your day; your night it lights
It lights your spirit; it lights your life

That Jesus carries on this earth,the flame of light... to hope givebirth....

In me .....

2007-11-07T09:00:00.000-08:00

My Diwali needs no fire
No sparkles no diyas...
No forest flies to shine, no candles to burn bright....
It needs a wish from you to walk my way to light ....

When villages twinkle with joy... in the passing train journey
I wonder what makes them smile ?
And i know joy is the key

When cities dull and grey leave me lonely and selfish
I wonder wherein lies the ecstacy ?

When the great ten headed god Ravan burns in flesh and blood
I wonder is he burning in me ?

I need no crackers to burst... just my ego to die
I need no force of god just my resolve to move by...

I need your sweetness and your warmth
I need to celebrate diwali in me.

lovable red roses

2007-09-01T00:29:00.000-07:00

Whats wrong if you see things our way ....
Whats wrong with a little consideration ....
Whats wrong if you and i .... love each other a bit more...

Match boxes.......firfelies in the forest..... can you spark me offf ??
chocolates..... sweetnesses filled in... can you melt for me ??
loveletters....eras forelone....can you pen me a few lines ??
flowers....blossomming.....can you hold me coy??

And if you can't..... shall I wait for you to be free.....
or shall I free myself ??...............

And if you can't let me know.....
I will never speak again................your roses...bloody...have left me with thorns.....

I still can't find you....

2007-07-21T11:34:00.000-07:00

Have you found the one you are looking for ?
I haven't ... how could you ?

Patience will wither... the worlds will storm against us ....
New flimsy relations will be made
The weak ones will wither away ...

I still havent found you.... how could you ??
We still breathe each other.... we stiil congratulate our married peers....
We still count our mutual blessings.....
We still ask each other to be married .......

I still haven't found you.... how could you ??
I still love your patience... you still want my advice...
You still call me to tell me your sweet lil nothings
You call me your girlfriend.... You still say you don't love me ...

I still havent found you.... how could you ??
Why can't we find each other .... why are we so difficult ... gods gift to each other... so flawlessly wrapped we can't see each other inside....

Tempted to touch..........................

2007-07-21T11:12:00.000-07:00

How can these words pull me like your silken threads....?
How can your fire.... douse me?
How can your pulse weaken mine......?

How can you be so awake to my thoughts...?
When they shroud me in mystery...................
When will you dawn upon me ... with your brilliance and your desire?

Like that moment in history, when god gave me the freedom to love and to belong....
I want spring to settle down and autumn to linger on....

When will you conquer the empyrean; stretching across like a single ray of gold....?
When will you bring me the gift of your soul.....?

When will I reach the pinnacle of my love... or recognize it’s very being.....
My infatuation must end.....my desire must be gone.... my love forelon....

Cheeni kam

2007-06-09T00:33:00.000-07:00

Love the chemistry between Rawal and Bachchan
Loved the symbolic umbrella( symbolic of come on man !)
Loved YOU know who's teeth .. he could do happy dent !
Loved Rawal's Biscuit eating,advice full and Concern -less friends
Loved Sexy, her bald pate and her maturity beyond years, a sweet short and useful life!
Loved tabu's black suit... for well obvious reasons
Loved Bachhan's WANNABE pony tail
Loved his mom's obsession with the GYM.. mine too has the same problem
Loved Bacchan's disappointment at not being laid in London
Loved the wish fulfilling tower.. will go to kutub soon !!

Relationships

2007-06-09T00:25:00.000-07:00

Relationships .....

jealously...when you love someone
Eye his very move
his very action numbs you
his every expression invokes fear

You doubt him, till he breaks free, from your shackles ..!

love ends love .....
and you still remain where you were....jealous .....
No longer possessing the object of your jealously your possession....
Which has stranded you,on a desert island, after hailing a ship to salvation.....

Still no white flags... only jealously ...
just jealously... which destroys your very being...

No one in your life... and yet no peace...
have you experienced such jealously ?

Better to move on... I am sill trying....

my crayons

2007-06-09T00:02:00.000-07:00

my crayons.. different shades of life
my water paints ... memories fade... if you want them to.
my paint brush ... you make your life... not vice versa
my bicycle .... be careful on turns
my frequent falls... more to come
my ice creams.... in summers,cool off
my merry-go- round...life comes full circle
my swing... await your turn
my chocolate...something sweet always finishes fast
my stencil...be accurate,words do not come back
my eraser...you're too young, not to make mistakes
my lunch box...respect, what your parents give you
my uniform... respect everyone
my marks.. they don't matter
my Monday tests...after every weekend ,comes the challenge, that sweetens Friday
my grandparents ... nothing stays forever, so value what you have

life... taught me young..

new

2007-03-30T11:53:00.000-07:00

new is my love ..
every moment
afresh like a diamond ...
a stunning tiara ..
a fresh drop of crystal dew
moments like these are very few

How do i catch you, my butterfly
You fly away so soon
I can't pin you down.. your wings will break
When do you feel sustained

I feel a weakness ... those moments on..
refresh those moments gone ....
My guise is so far away
Your shadows hardly stray ..

Your footsteps sound me down ..
Why do they weigh upon me
Light are your memories .. frothy is your charm
Never do you loose your calm

Break me down .. you do ...
Release my soul ..
Let it sing it's song...
All night long ..
All light long ...

lifes passing me by

2007-03-30T11:47:00.000-07:00

never say die ....
life gives you a second chance as soon as the first one goes by ...
time to move on ...
time for love to break free..
when will you meet your true soul ....
when will be you be whole...
when will you be true desire ...
when will you burn my pyre ..
I wait for you ... will you touch me soon ....
lifes passing by..

kank ........... pure pleasure or pure pain ??....

2006-09-01T11:42:00.000-07:00

KANK … yaa ... kabhi alvida naa kehna…..
Thought of writing something... but, Barka Dutt was ahead of me...
Heres, my modest stuff anyways …

KANK - the agony of Shah Rukh, once a renowned player, now, just a coach, the best example of how to blame others for your misfortune and never look inside... Where the cause lies…
Who is so engrossed in seeing ill in others, that he even blames Rani for his accident….
Rani … who refuses to see how much her husband cares for her … and instead lives her life wallowing in self pity … because she can not have a child … She bonds with the utterly complexed and totally negative Shah Rukh.. And both attempt to feed the fire of their individual woes …. !!
Abhishekh…a rare treat… A guy, who believes that life is a party, is stuck with the wrong person … who can never see happiness around her... Because her heart is cold...
And Preity, who can do no right, because Shah Rukh believes that his judgment is ultimate and only he can give the “Final diagnosis” …
In between, Mr Bacchan, who is a true believer in “Each to his own”... Tries to ask each of these characters to be unbiased about the other...And in the end, when it doesn’t happen asks each to go his own way... The best advice given so far ….

KANK- The comic break -Things are going almost right when, Karan Johar stamps the film with his usual comedy scenes and his “One Classical confusion” … Per film …
Remember the scene, where the calls of the 2 Anjalis were interchanged... KKHT
And the secne where the guest comes home... from Kal ho Naa ho …
Karan uses the “Great Identity Crisis” to regale his audiences once more in KANK..
With a sequence where Rani and Shahrukh feel their spouses are housing boyfriends and girlfriends respectively in their bathrooms!!.... Making the film reek once again, with the need for acceptance by the “Great Indian Mass”…

The song – Where’s the party tonight – is amazing, and so is the fact that, both the lead singers are the same as “it’s the time to disco” - (KHNK)... Shan and Vasundhara again stretch their vocals for this one...But hey forgot to mention John’s immense contribution, as the “Echo master”… who, simply repeats the words that abhishekh sings... Funny...
And please, special thanks to Arjun Rampal who was simply irreplaceable... and to the leading lady Kajol... For wearing a Sari... Appearing in heels... And then vanishing... was it a Magic Show or what???... Yes indeed, “thank you Sam”

In other words, KANK teaches the audience … like a picture textbook does ….
Glossy, filmy, colourful- the lessons there, but the keen mind needs to dig it from under the candy floss…

Teacher

2006-09-01T11:37:00.000-07:00

Never knew I could love you, just because you loved me.
But now I do,
Never knew you were the one, meant to be.
But now it occurred, suddenly.
Why did I miss you the most when you left?
I never missed those, whom I thought I would, the most...
Never pined for them, where ever they might be
But, waited for you, endlessly …
Day and night, your thoughts passed me by
Until I knew there was nothing more to know
Denied it as friendship, hid it as concern
Cloaked it under the garb of fondness
And it hit me in my face today …
Why did I stop myself, when today I know there is no end?
To this helpless feeling called love…
It lay hidden somewhere within
And now is ignited, by the warmth of your touch.
So take me, like you never dared to before
And teach me; how you made “love” love me
The rarest art, on this earth.

bites

2006-09-01T03:20:00.000-07:00

Driving has taught me many things; prominent among others is the control over my own destiny. Today ,I thought, what would happen in a few years?

Will we refuse to recognize our parent’s authority, get impatient with those who taught us what patience is, hide things, spread our wings and cut those of others and keep them grounded. Will our decision rule over those who made ours a while ago?

Will we become adults someday? Recognizing the ambition that will use us, to become our master. Will we grow up one day? I don’t want to grow up then. I am happy with my crayons.

lived and how

2006-09-01T02:47:00.000-07:00

Lived with fear
Lived with dread
Will I earn my daily bread?
Will my bills be paid?
Will my meals be laid?

Lived with hope
Lived with desire
Will my cheque arrive?
Will I get a hike?
What will my Boss like?

Lived with emotion
Lived with regret
Will he accept my love?
Will the ppt succeed?
Will my junior follow my lead?

Lived with desire
Lived with pretension
Will this help her help me?
Will this sales figure please?
Will this lie conceal?

Lived with happiness, simplicity, sincerity, and passion.
Never.

Time will be there

2006-09-01T02:45:00.000-07:00

My disappointment is but, bittersweet chocolate
The games we play with each other, win no accolades
You try very hard but I will not reminisce the days gone
When will you realize that new days will dawn?
You need to know it is all over
You are no longer my lover
Love’s song has long since ceased
My heart has since then, been released
From the treacherous timetable you locked me in
I have bid goodbye to your address
You will see me in no distress
Time is my new friend,
Introductions are in order
Would you like it too? To make friends with you?

jargon

2006-06-13T23:53:00.000-07:00

Respect me for my knowledge and not for my age .... is that what most of us say.. all the time secretly wishing and hoping for admirers ..??...
Life has made me this way ... do we always blame life and its many travestys to be the cause of our selfishness , our reserve and our ascerbity ???......
I dont give free advice .. is this the way we want our ego to be satiated and our words to be valued ..????
lets do it another day .. is this the way we ward of challenges and stick to our homegrounds ???
When we want our juniors to challenge us , to speak out , are we willing to listen to them ..??.. or change ???... or are these mere words meant to be repeated in every company meeting .....
Can i stop being CEO for a change ???....

will u ...

2006-06-03T03:12:00.000-07:00

Will you remeber me, as the years go by ..
Will you collect the memories of our faint goodbyes ??
Will you be fond of me when the tears stop streeming ..
Will you keep in touch ,when the days stop dreaming..
Will you consider me a friend .. when our corners meet ??
Or like strangers we will greet ??
For when the shadows of love , faint and die
My heart will still try , to keep a piece of you inside .
Like a shard of glass, you will reside .
Pricking me to remember ,the slate you dirtied and left incomplete
with the footprints of your unsure feet .

TERMS AT IMT - to all my classmates with love

2006-05-28T02:13:00.000-07:00

First term was an executive summary of painful GD sessions, non stop introductions, more so to the mosquitoes and insects of the badminton court .Getting up for eight thirty classes and for most of us, the first introduction to CAM, with a gifted teacher, whose gift to most of us, I can safely say was a B minus. The only thing I learnt was how to decode the language of the Sir, to English, but alas, I got the same gift as the rest of the multitude.

Second term, was a flurry of mathematical based subjects, of which, I genuinely know very little. Specially OR, where I seriously learnt how to cheat, with the help of the nicest partners on my opposite desks. Could not draw any transportation diagram, and all the transportation I wanted to do, was of mine outside the hall.

Third term, Passions, was on our mind and in our hearts, couldn’t think of anything else .And when we were finished with it, we got up like Rip van vinkles and suddenly realized the next day, was an exam. LOAB, oh my god, if people had legal problems, why couldn’t they ask our law teacher to resolve them.. Why green horns like us? Frequent trips outside the class were made by classmates, who had created “help desks” with font sizes of one or two.
For the rest of us, we spent a night each in the computer lab, half of which was spent in the struggle of knowing the course, and the other half in getting the material. At, the crack of dawn, wed tow our cracked bodies to sleep.

Term four, all of us came back, carrying the excessive weight of summer training, those of us in FMCG companies, brought along sun tanned bodies that had been baked by our respective locations. Sorry to say, can’t recall any of the subjects, except of course product management, where there was lack of product to manage. Our teachers entire life’s worth of knowledge was stored in the form of projection slides in a VIP suitcase, that many of us, at all points of time wanted to throw down the yamuna .Though he tried to create slides with all colours of the rainbow, that many of us thought were actually made by his grandchildren, as a salutation to their grand fathers utter genius.

Fifth term, desperate attempts started to place ourselves and it was naturally tough to grow a reading habit, that had never been incepted in my case .Made fickle friends with Economic times, Business worlds and other journals, that were soon to be dumped after our Group discussions .These were, my only temporary friendships in IMT .Struggled to fit in macro figures in our micro brains .And left it all, after we had to juggle rural marketing classes, ppts and gyan, with one hand.

Sixth term, brought with it, retailing, where i am sure we were sub clerks working for
the PHD department , never before has any teacher shown so much interest in cataloguing. It brought with it parties, in the lawns, rooms, terraces, everywhere.
Desperate attempts to snatch time with those we loved, visions of how we first entered IMT, the nocturnal trips to the canteen , the nervousness before presentations, and the company of friends , who were always there , just a shout away …

The folder on my computer still says terms at IMT, the terms that flew by, and it will always stay there, as a mark of my love for the institute, and the life it has gifted me.

everlasting ..

2006-05-27T12:42:00.000-07:00

Success is the ability to respect pepper hair... even when you earn many times of what they do, the ability to spend some time with those who truly care for you, the energy to catch up with that colleague long lost, the fervor to support a cause close to your heart, and not just talk bout it, true success is being able to justify your existence as a human being, who makes a difference,, and not just another piece of man.. Whose sole aim is to strive for his existence... So ask yourself today...Are you successful???

And if you are, then rejoice in this success … because it’s everlasting …

lust

2006-05-27T11:41:00.000-07:00

I have never felt so tender before …
I have never felt touched to the core...
I have never counted the petals of a rose...
I have never filled my pages with prose …
I never could appreciate silent music …
Until this day... when I stand to loose it …
Rivulets of tears stream down my soul….
The fury of sorrow consumes me whole...
When will my spirit drown in desire???When will you come and douse this fire??

lifes little notes

2006-05-27T11:40:00.000-07:00

Redundant …a sight without vision...
Extinct … a goal without a mission...
Lost …. A desert without mirages....
Worthless … a history that repeats...
Mistake …. Friendship without sacrifice.
Glory ….. Power that unseats...
Love … lost in lonely eyes …
Resolve... touch the amber skies …
Piety … changes for the better….
Ego ….. “I” is my most favorite letter …
Help me so that I might use the paper of my life...
To pen down these lines...
Gratitude... The ink, with which I write...

eyes that lie

2006-05-27T11:38:00.000-07:00

I feel let down by your eyes
I feel consumed by your lies
I feel you have broken my soul
Like a plastic toy without its spring
I am a mynah that can no longer sing

Why did you feel I could change you?
When you knew you could never change yourself
Why did you want to give this more time?
When you just weren’t sure of yourself?

How could this have continued …??When you eschewed my love every living moment

When day light wanted to seep inside you
You took to the cover of the night
Today when I look inside you
I see an ugly sight
Bereft of human emotions
Your heart has turned to stone
I bleed sorrow, when I remember the days gone...

Never again will I willingly... Let some one inside my soul
For that someone is the devils child... That has consumed me whole.

shower of love ....

2006-05-27T11:30:00.000-07:00

I slither slowly... Until I reach the haven ive been looking for...

When night shine illuminates my very senses...
And the zypher chants softly …
Of candle light and glory …
I crave for yet another story …

Like the jingle, of the shingle on the silent shore...
Conches whisper my destiny...is it folk lore ???

He leads me to an alcove …
A shower of love ensues …..
My form melts in him …
For more, he pursues ….

Building castles that shatter in our very hands …
A future before us never stands …

Living through his unfaithful eyes …
In his love, I will rise ….

starting off

2006-05-27T04:54:00.000-07:00

Never again will i willingly ... let someone inside my soul .....
For that someone is the devils child that has consumed me whole ....

the quest to find someone who supports you ,, is a journey that sholud be aborted .. because in life ,you need someone who walks with you and not behind you ...........
the funky pen is an effort to talk to you about my feelings , and use the most powerful medium of expression ........... the pen that inks the human soul ......!