So many people say marketing is required less in b2b than b2c..... really ? read on,
The way people say marketing in b2b is different from marketing in b2c, is really the ignorance of the true meaning of the word "marketing "
A true marketing guy would never say there is a difference in marketing, he would say the integrated marketing tools differ, but marketing naah never....
Ever since the stone age, people have believed make up makes you look better and I seriously agree wether its soap, detergents, Pepsi or servers(check out how IBM sells its servers- the earnest is really unparalleled), it makes sense to beautify your product and make it attractive for others to buy, wether b2b or b2c the logic stays, and people who think subtle is in are highly mistaken, as its not subtle its none at all, and that is a huge disaster,
An example is the first PSO IT company to embrace serious integrated marketing communications efforts, and providing its customers with a solid value proposition- aimed at helping them achieve success, is it a coincidence that this company is also number one on the list of IAOPs Global Top Ten SI ?( check out the value proposition: no services are mentioned here, it purely states what the company can do for you)
I'm asking you to find out which that company this is- hint : huge association with golf ....
So lets talk about the technology space,gone are the days of pure play cost, and ceaseless differentiation at every stage of the life cycle today, are vital for an IT company to pitch a winner
In today's world the biggest challenge for software providers is to build a global brand, as no matter how large or small a company people look at the value provided and not the numbers
Reports such as large vendors aren't always the best for small and mid sized IT companies-- by Gartner only go onto cement this logic,
Marketing investments must increase in technology space, not only to spread awareness, but to pitch better, recruit and retain the best talent,
What's needed is a top down managerial plan integrating the goals of the firm and the trends in the market(in order to be proactive and not reactive),with the marketing plan of each unit, delivery or competency, preparation of integrated marketing communication plans for each unit of sales and of course ensuring all of these have strict marketing KRAs to cement the importance of marketing
Remember the concept of crop rotation, where legumes follow a cash crop to ensure soil fertility, the b2b world needs to wake up and fertilize its field as just a sales focus has dug it raw....
Unless marketing fertilizes and nourishes this field, large revenue dreams are not possible....
Marketing can no longer be the unprofessional 5 member shop, ignored and unwanted, and looked upon as a continuous cost center by top man, it has to be the beginning and end of the story, and its time top man got up and took notice,
Wake up b2b you need more marketing and not less of it....
The way people say marketing in b2b is different from marketing in b2c, is really the ignorance of the true meaning of the word "marketing "
A true marketing guy would never say there is a difference in marketing, he would say the integrated marketing tools differ, but marketing naah never....
Ever since the stone age, people have believed make up makes you look better and I seriously agree wether its soap, detergents, Pepsi or servers(check out how IBM sells its servers- the earnest is really unparalleled), it makes sense to beautify your product and make it attractive for others to buy, wether b2b or b2c the logic stays, and people who think subtle is in are highly mistaken, as its not subtle its none at all, and that is a huge disaster,
An example is the first PSO IT company to embrace serious integrated marketing communications efforts, and providing its customers with a solid value proposition- aimed at helping them achieve success, is it a coincidence that this company is also number one on the list of IAOPs Global Top Ten SI ?( check out the value proposition: no services are mentioned here, it purely states what the company can do for you)
I'm asking you to find out which that company this is- hint : huge association with golf ....
So lets talk about the technology space,gone are the days of pure play cost, and ceaseless differentiation at every stage of the life cycle today, are vital for an IT company to pitch a winner
In today's world the biggest challenge for software providers is to build a global brand, as no matter how large or small a company people look at the value provided and not the numbers
Reports such as large vendors aren't always the best for small and mid sized IT companies-- by Gartner only go onto cement this logic,
Marketing investments must increase in technology space, not only to spread awareness, but to pitch better, recruit and retain the best talent,
What's needed is a top down managerial plan integrating the goals of the firm and the trends in the market(in order to be proactive and not reactive),with the marketing plan of each unit, delivery or competency, preparation of integrated marketing communication plans for each unit of sales and of course ensuring all of these have strict marketing KRAs to cement the importance of marketing
Remember the concept of crop rotation, where legumes follow a cash crop to ensure soil fertility, the b2b world needs to wake up and fertilize its field as just a sales focus has dug it raw....
Unless marketing fertilizes and nourishes this field, large revenue dreams are not possible....
Marketing can no longer be the unprofessional 5 member shop, ignored and unwanted, and looked upon as a continuous cost center by top man, it has to be the beginning and end of the story, and its time top man got up and took notice,
Wake up b2b you need more marketing and not less of it....
Comments
www.blabberings.com