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Marketing ka Halwa

Har admi marketing ka halwa bana ke dusre ke halak mein dale ja raha hae … Bura haal hae… Marketing is certainly not what it wanted to be, today if you measure marketing on its own brand prism, it would indeed lie defeated on all counts. Every 1 person enterprise has a marketing budget these days, translated as money spent on consumer nuisance and harassment. As if it’s not boring enough to be serenaded by Irfan’s dull as ditch water middle aged act every few minutes on TV, courtesy Vodafone, we have to bear inane ads linking things like soap with Vishwas and Bharosa. What the hell has bharosa got to do with a standard consumer durable like soap?? Is the emotional pull even required?? I am quite happy if my soap smells good .. and thank god for that. Does a consumer really buy more if an Aggarbatti promises to invoke god? Or if a Galaxy tab can help sketch some man with a tap running on his head? Does it all really account to more sales or just more NOISE? Leave apart the insaneness of...
BEING THE PREFERRED HIRE … How on earth can you make yourself the most preferred hire? Someone who literally has the recruiters hounding them and the offers flowing?? Here is some advice… stand for your brand.. But first learn how to create it. Personally and professionally I have heard a lot about personal branding, what is it? What can be done with it? And how can it benefit you in this area. Few things I have gained from my experience: Branding yourself as the employee whom companies want: To be an employee who is a brand, focus on: > Role > Skill > Industry Remember all 3 are important. Look at your role and try and go deeper in it, then concentrate on your key skills and try and improve upon them. And then finally target the industry of your choice and know how it is shaping up and gain knowledge in that area. Try to be an SME of your area and try to make it your goal to excel and add value to the industry you are in and the principle you specialize ...

Jaipur Sojourn

Can a city really capture someone and hold them so close that they don't feel like leaving? It happens,sometimes.. This is a humble city but with a lingering and lasting heritage that never fails to shine and illuminate each and every one of its corners... Right from the glory and the stately nature of its Albert Hall with its bright white walls and royal interiors to the genius of its Jantar mantar, the city never ceases to amaze.. The city palace has a long lasting heritage which beacons even a stranger to chat up to it...the shops are colorful and the bangles endless,never leaving one's wrists,never really letting go of the curious tourist.. soaking him in them... The food scrumptious, flavorful, and yet light like a little feather,a gentle stroke to the gastronomy... But nothing can beat the city at night, while Delhi is drowned in smog and coated by dust, Jaipur offers a basket of night time sky,each star poised... All the constellations proudly visible in this deep inky e...

Loneliness

No matter how many movies i see, outings i arrange, friends i meet, food i eat, mags i read, or posts i write. My mind is lonely, like a lost icy seagull alone on the shore, i thought il get over it so i write some more. But the human mind is so designed that it can be lonely even when deeply engaged, is there a kinship i can create? With myself coz none is there in these private moments im stil aware, no one like me of me for me by me, im unique and everyone else is too, is that why we are so lonely , me and u?

what is Pyar?

I always wanted to stick to the notion of the 1950's pyar hua ikraar hua rain soaked heavy love, Par ye year 2k mein iss pyar ka kya hua? Magazines like Cosmopolitan and others treat it like a game, giving weird tips such as don't make your guy feel like your'e too into him, don't always make yourself available, don't give surprise gifts... But then by playing all this hard to get, do you actually keep the romance alive? Surprise, when you get to books and articles which talk about how to bring back the spark in your relationship they speak about the same things in a definite U turn, Give surprises, be there for each other, make yourself available etc, I think love has not changed, what has changed is the intrinsic human core, from the generosity of our grand parents to the miserliness of the teenagers, each human now wants to know what he can get from the other before even squeezing a lemon drop of a favor for the other. Which is why each relation has changed to be...

lantern of gold...

The canvas is blank, the night is just right freedom of form, freedom of sight, dreams do come true, when salt picks up courage... quit India shines in full form and flourish. Years and decades will pass by in this knowing, that fathers and fore fathers blessed us showing, birds of paradise fly in barren clear skies, chirping the anthem of goodbyes. Windmills of change burn in the new, flesh and love flow not a few.... make a part of this yours, and hold it together, the freedom lantern burns forever...

twix

उलझी उलझी बातें तेरी , खट्टी मीठी रातें मेरी कोई वादा कर के भी अधूरी, ऐसी हैं ये आखें मेरी बर्फ और ओस की बूँदें ले आ, कटी पतंगें सारी ले आ उन्हें उडा दे, गीत कोई नए सजा दे, ऐसी है ये आशा मेरी वादें कऐ करती हूँ, उनके फ़साने लिखूंगी सदियाँ बीत जाएँगी मै प्यार के नजराने लिखूँगी जब जब वो लौ सजी होगी महफ़िल में में तब तब तुम्हारे सरहाने मिलूंगी कोई बीच में तो कोई किनारों पे छोड़ जाता है साहिल के दायरे के परे खुद चला जाता है अकेले नहीं छोडूंगी यही वादा है मेरा , बाकी, किसे पता कब तक है इस आशियाने पे बसेरा

manhattan

Like blood you rose; Like escape you came to the emptyness of silence; The simple repose My pen turned to chalk; My life learnt to rock My aged white hair became all black; you cut my slack the year went to fast when you came and occupied it --you and me, god decided you came and lived in my tolet apartment, opened my sootish windows; mowed my unmowed lawn; ploughed my filed of dying poppies... even if i mix 2 languages, my "i love you" will fall short, even if i create a "tajmahal" it's marble will be distraught, when will the clock strike one without my having to go? a life time passed, i didn't know ...........................................

when

We find, we ignore, we shout, we stun - love... Life always comes full circle, so wht's the fun? Metropolitan living and strings of ragged greetings, shanty games of promise and preenings... Dark party make up and fake nuances, life for living needs no responses, Penning this makes me feel ill, but it's not my will, grasshopper feelings emerge, rubble of emotions sweep my weepy hill, has Life had its fill ?--

?

Who am I to create, destroy, and forbid? Who am I to purpose and form? Who am I to refuse or accept? Who am I to reign and reject? When all the goals, committments, and ills will be over, Will I have fallen in the gutter of humanity - bearing diamonds, underneath rotten teeth? Who will I be when money is taken from my list of attractions? Who will I be when fame is wiped away? Who will I love truely when his form is gone? Which new monster will I obey? And which committees am I forming, when I myself am in total disarray?

Vermilion

Ure only as new as your lavender soaked tresses Youre only as fresh as your novel ideas Youre only as open as your "but" less brain Youre only as unique as your next poem You bard, you hunter, you fabulous scientist You wordswoth, you writer, you grave philiosophist Life is less ideal, when ideals demolish, but if that's not so then what is original about it ?

C life

As i said in the c life, women hate each other, as they use the same weapon: men If you can be happy when ur colleaugues get praised, your'e either an angel or an a.... h..... If you can't handle technology, then your boss will handle you, If you have an excuse, then youv'e got your day made, And ure only as free, as your last mail, What to do in this C world?

an equal balance

im the new sms, im the unplucked rose, im the rush of adrenalin, im that drop of prose, im the bride of desire, im the unbridled fire, im the liberal oxygen, im the favourite season, im that love you never saw, far away when i raised the sos, the smoke which disappeared, leaving its burnt hut splinterless, im not the ship you ride in high tide, but im an equal balance if you believe in the divide.

random bits

kiskee jaan huun main, kiska jahan huun main Agar khud kee sagee nahee, toh kaisee insaan huun main Kadam nahee pehchaane sakee, tumhe kareeb se na jaan sakee Magar phir bhee ek anjane ehsssas ko dil se laagye tera aehsaan huun main

is my house in order?

These days philosophy comes for free, its basically credit-less anyone and everyone wants to throw their life's wiseness at you, as if therey'e the makers of humankind And you suck it up like a desperate bee.... Never knowing once, what life really means, You spend your 23 years meditating on the sands of ganga, and await the discourse of the bell tolling monk in the north east, But ya, ask yourself do you clap as enthusiastically when some colleague is praised at a team meeting ? You like following feng shui and ensuring that the bedroom is to the right side of well... nowhere, But do you ensure that your house is in order by planning for every exigency ? Do you really really support others progress, as much as you do yours ? Or do you believe in the yin and yang of pulling others down as you are a looser underperformer yourself ? Well... hard facts you know, I can already sense your'e cringing Well, next time you take up the 108 beads, remember to cleanse your mind and th...

Wings

Which wings are meant to fly ? Which are meant to lay at rest ? Which nodes are meant to be explored ? Which of them are ready for test ? Which man can I rely on ? For the way ahead is not so smooth.... Desire is a highway, on which lanes change only too fast I cant depend on the next turn, to take me far When no one dare take the test of time Life will fall in the rhythm of rhyme Criss crossing and dangling away, no post will be near, Admit to change, carnage, admit to fear...living is a dare.

Im hoping

Im creating a new post and hoping youll read it Im thinking of something and hoping youll believe it Im looking for someone and hoping youll comply Im not gloomy, I dont beleive in good bye, Im thinking of which way is better to say it, Or Im debating if I should lay it, Lay it open to you to decide If youre thinking too, of me side by side Why cant we express that is common between us Why is our union still a fi Life is too short, to hide what you think Why dont I just ask us to give it a try ?

बंद

बीते लम्हों को कैसे लिखें, पल भर की खुशियों को कैसे लिखें, जो ख्याल, ख्यालों से भी डरते हैं , बताइए उन ख्यालों को कैसे लिखें, सब कुछ लिखना चाहते हैं, पर छुपाये है सदियों से, कुछ जटिल हैं, कुछ कुटिल हैं, अंधरे में बैठे है, कुछ हया है, कुछ हकीकत नही है, हलोगेन गुब्बारों की तरह इंतजार कर रहे हैं, ख्याल खुलना चाहते है, ब्रह्मण में अपनी जीवनी लिखना चाहते हैं, बंधे है कलम से,बंधे है जिस्म से, क्या करें इजाज़त के स्याही नही है......

don't fit

Thought for the day- how to be positive when ur'e all sucked ! My shoes don't fit me; My grammar is all wrong. My shirt has horizontal stripes; My pen is leaking. My mails are poilitically incorrect. My impact is null - fi; My nails need a manicure. To hell with it - I still love myself !