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Showing posts from May, 2008

The grass is greaner on the other side

Waiting for the night to be through, Waiting for morning to dawne, Waiting for dew to moist, Waiting for the sun to hold on, Waiting for shadows to shape the destiny of my soul, Waiting for your footsteps to fail,waiting for the vacuum of it whole Waiting for the lesson learnt Waiting for the clock that struck Checking the dam that overflowed Meeting the bridge of hope untold Whitening the errors I made along Singing the spiritless song of mourn Matchless seas of sorrow build, Worthless tears of salt distilled, Have won nor lost this childish game, Green blades of envy prick me to pain The grass is greener on the other side I learnt, Move on the mind says, compass unturned

Brand hard in b2b

So many people say marketing is required less in b2b than b2c..... really ? read on, The way people say marketing in b2b is different from marketing in b2c, is really the ignorance of the true meaning of the word "marketing " A true marketing guy would never say there is a difference in marketing, he would say the integrated marketing tools differ, but marketing naah never.... Ever since the stone age, people have believed make up makes you look better and I seriously agree wether its soap, detergents, Pepsi or servers(check out how IBM sells its servers- the earnest is really unparalleled), it makes sense to beautify your product and make it attractive for others to buy, wether b2b or b2c the logic stays, and people who think subtle is in are highly mistaken, as its not subtle its none at all, and that is a huge disaster, An example is the first PSO IT company to embrace serious integrated marketing communications efforts, and providing its customers with a solid value pr