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Har admi marketing ka halwa bana ke dusre ke halak mein dale ja raha hae … Bura haal hae… Marketing is certainly not what it wanted to be, today if you measure marketing on its own brand prism, it would indeed lie defeated on all counts. Every 1 person enterprise has a marketing budget these days, translated as money spent on consumer nuisance and harassment. As if it’s not boring enough to be serenaded by Irfan’s dull as ditch water middle aged act every few minutes on TV, courtesy Vodafone, we have to bear inane ads linking things like soap with Vishwas and Bharosa. What the hell has bharosa got to do with a standard consumer durable like soap?? Is the emotional pull even required?? I am quite happy if my soap smells good .. and thank god for that. Does a consumer really buy more if an Aggarbatti promises to invoke god? Or if a Galaxy tab can help sketch some man with a tap running on his head? Does it all really account to more sales or just more NOISE? Leave apart the insaneness of

BEING THE PREFERRED HIRE … How on earth can you make yourself the most preferred hire? Someone who literally has the recruiters hounding them and the offers flowing?? Here is some advice… stand for your brand.. But first learn how to create it. Personally and professionally I have heard a lot about personal branding, what is it? What can be done with it? And how can it benefit you in this area. Few things I have gained from my experience: Branding yourself as the employee whom companies want: To be an employee who is a brand, focus on: > Role > Skill > Industry Remember all 3 are important. Look at your role and try and go deeper in it, then concentrate on your key skills and try and improve upon them. And then finally target the industry of your choice and know how it is shaping up and gain knowledge in that area. Try to be an SME of your area and try to make it your goal to excel and add value to the industry you are in and the principle you specialize

FUNKY PEN: Jaipur Sojourn : "Can a city really capture someone and hold them so close that they don't feel like leaving? It happens,sometimes.. This is a humble city bu..."

Can a city really capture someone and hold them so close that they don't feel like leaving? It happens,sometimes.. This is a humble city but with a lingering and lasting heritage that never fails to shine and illuminate each and every one of its corners... Right from the glory and the stately nature of its Albert Hall with its bright white walls and royal interiors to the genius of its Jantar mantar, the city never ceases to amaze.. The city palace has a long lasting heritage which beacons even a stranger to chat up to it...the shops are colorful and the bangles endless,never leaving one's wrists,never really letting go of the curious tourist.. soaking him in them... The food scrumptious, flavorful, and yet light like a little feather,a gentle stroke to the gastronomy... But nothing can beat the city at night, while Delhi is drowned in smog and coated by dust, Jaipur offers a basket of night time sky,each star poised... All the constellations proudly visible in this deep inky e