Har admi marketing ka halwa bana ke dusre ke halak mein dale ja raha hae …
Bura haal hae…
Marketing is certainly not what it wanted to be, today if you measure marketing on its own brand prism, it would indeed lie defeated on all counts.
Every 1 person enterprise has a marketing budget these days, translated as money spent on consumer nuisance and harassment.
As if it’s not boring enough to be serenaded by Irfan’s dull as ditch water middle aged act every few minutes on TV, courtesy Vodafone, we have to bear inane ads linking things like soap with Vishwas and Bharosa. What the hell has bharosa got to do with a standard consumer durable like soap?? Is the emotional pull even required?? I am quite happy if my soap smells good .. and thank god for that.
Does a consumer really buy more if an Aggarbatti promises to invoke god? Or if a Galaxy tab can help sketch some man with a tap running on his head? Does it all really account to more sales or just more NOISE?
Leave apart the insaneness of it all…
Marketing these days by going 360 has left the consumer with no breathing space. No sooner has the poor guy got off the newspaper ensconced pizza hut leaflets, he again has to be subjected to a welcome mailer by them as soon as he opens his mail, promising some never before deal.. (Ya. a deal which has never before got in any profits, till now: when the poor guys sees it and spends). And yaa TV has enough to offer him with the “dot is hot” campaign. Before he totally loses it, there is a FB page screaming out to him…. Add to that 3-4 searches off google if he ever manages to type Pizza into it… !!
From 1-2 traditional channels, the brands are surrounding every target with 4-5 different blankets, add that to the fact that everyone from a safety pin brand to Rana Angle Iron and T Iron have a message for him, whilst he may never really every buy them. The blankets have drowned him and in his utter disgust he is looking for a hiding place away from this clutter..
But how can he? New year’s here and the poor middle class Indian who used to enjoy the day with his family tucked in and watching new year’s programs on DD now has to buy party tickets on Zomato to appear cool, and drink mulled wine in a fancy place.. Does he even like the taste of bubbly? I’m not sure but he can’t say that can he, as he’d then be very LS yaar..
He needs to enjoy the turkey driven, and duck and lamb rack supported Xmas brunch to appear Santa cool! And decorate his earlier non-existent tree with white, as Germany is celebrating a white Xmas yaar!!
The “Marketing nuisance” today is more inane, wider, and deeper on our sub-conscious minds- than ever..
So marketing please leave us alone and let us be, we don’t want to buy anything!!
Bura haal hae…
Marketing is certainly not what it wanted to be, today if you measure marketing on its own brand prism, it would indeed lie defeated on all counts.
Every 1 person enterprise has a marketing budget these days, translated as money spent on consumer nuisance and harassment.
As if it’s not boring enough to be serenaded by Irfan’s dull as ditch water middle aged act every few minutes on TV, courtesy Vodafone, we have to bear inane ads linking things like soap with Vishwas and Bharosa. What the hell has bharosa got to do with a standard consumer durable like soap?? Is the emotional pull even required?? I am quite happy if my soap smells good .. and thank god for that.
Does a consumer really buy more if an Aggarbatti promises to invoke god? Or if a Galaxy tab can help sketch some man with a tap running on his head? Does it all really account to more sales or just more NOISE?
Leave apart the insaneness of it all…
Marketing these days by going 360 has left the consumer with no breathing space. No sooner has the poor guy got off the newspaper ensconced pizza hut leaflets, he again has to be subjected to a welcome mailer by them as soon as he opens his mail, promising some never before deal.. (Ya. a deal which has never before got in any profits, till now: when the poor guys sees it and spends). And yaa TV has enough to offer him with the “dot is hot” campaign. Before he totally loses it, there is a FB page screaming out to him…. Add to that 3-4 searches off google if he ever manages to type Pizza into it… !!
From 1-2 traditional channels, the brands are surrounding every target with 4-5 different blankets, add that to the fact that everyone from a safety pin brand to Rana Angle Iron and T Iron have a message for him, whilst he may never really every buy them. The blankets have drowned him and in his utter disgust he is looking for a hiding place away from this clutter..
But how can he? New year’s here and the poor middle class Indian who used to enjoy the day with his family tucked in and watching new year’s programs on DD now has to buy party tickets on Zomato to appear cool, and drink mulled wine in a fancy place.. Does he even like the taste of bubbly? I’m not sure but he can’t say that can he, as he’d then be very LS yaar..
He needs to enjoy the turkey driven, and duck and lamb rack supported Xmas brunch to appear Santa cool! And decorate his earlier non-existent tree with white, as Germany is celebrating a white Xmas yaar!!
The “Marketing nuisance” today is more inane, wider, and deeper on our sub-conscious minds- than ever..
So marketing please leave us alone and let us be, we don’t want to buy anything!!
Comments
How're things going on these days ?
things fine and im doing great \hows life ur end ?
try adding some gadgets like followers or popular posts